There are three different price tags floating around a broker’s marketing budget, and most comparisons only ever look at two of them. Buying third-party leads runs $500 to $2,500 or more a month with no equity built in the relationship, that’s LenderHomePage’s own math for why buying leads is a treadmill. Their own platform runs $127 to $289 a month depending on tier. MDE Pro runs $29 to $39 a month. Those aren’t competing quotes for the same thing, they’re three different layers of the same funnel, and this page exists mainly because of one detail that surprised me while researching it: MDE Pro already integrates directly with LenderHomePage’s own application system.
| If you need… | Choose |
|---|---|
| A complete website, content, and lead system | LenderHomePage |
| A faster path from visitor to application on your current site | MDE Pro |
| A branded 1003 and borrower application experience | LenderHomePage (Win tier or higher) |
| Something that works today without upgrading a plan | MDE Pro |
| Weekly content and social posts written for you | LenderHomePage |
| A pre-qualification step that hands off into either one | MDE Pro |
The Detail That Actually Matters Here
LenderHomePage sells a Point of Sale product called Loanzify, a branded borrower application experience with automated document requests, real-time status updates, and a design built to feel like a big lender’s system with your name on it. It’s their answer to the same question MDE Pro answers: how does a visitor turn into someone actually applying.
MDE Pro’s compatibility list already names Loanzify as one of the systems it can hand a qualified borrower off to. That’s not a coincidence and it’s not a competitive claim. Loanzify even has its own marketing site at loanzify.com, with its own nav and demo request form, separate from LenderHomePage’s main site. But the footer on that site reads “© LenderHomePage.com,” and pricing for Loanzify isn’t sold on its own page there, it’s managed entirely through LenderHomePage’s own tiered pricing. Same company, same billing, a separate front door for marketing. MDE Pro is one of the tools that can route into it. If you’re already on LenderHomePage, or considering it, that changes the shape of this comparison from “pick one” to “here’s how they’d actually sit together.”
What LenderHomePage Actually Includes
LenderHomePage (LHP) describes itself as a digital mortgage platform built for loan officers, branches, brokers, and enterprise lenders, and states it’s trusted by 18,000 loan officers. Reviews on Google currently average 4.9 stars across 305 reviews, and the platform is SOC-2 certified.
The product line has three parts. A mortgage website with AI-generated blog content, local SEO, lead funnels, landing pages, a form builder, and review integration. A social media tool that writes and schedules compliant posts automatically. And Loanzify, split into two pieces, a branded mobile app for borrowers and referral partners, and the Loanzify POS itself, the branded application and document experience described above, which integrates with your existing LOS and CRM rather than replacing it.
Pricing runs in four tiers, all billed annually with a higher month-to-month rate plus a one-time onboarding fee as the alternative:
| Tier | Price | What’s included |
|---|---|---|
| Starter | $127/mo (or $139/mo + $199 onboarding) | Website, AI blog, lead funnels, reviews, analytics, form builder, Social Media Lite |
| Growth (most popular) | $199/mo (or $238/mo + $299 onboarding) | Everything in Starter, plus full Social Media Suite and the Loanzify mobile app |
| Win | $289/mo (or $347/mo + $399 onboarding) | Everything in Growth, plus co-branding for referrals and Loanzify POS |
| Teams + Enterprise | Custom quote | Everything in Win, plus LO profile pages, the compliance engine, and a dedicated success coach |
What MDE Pro Actually Does
MDE Pro is one script tag, added to a page on whatever site you already run, WordPress, Wix, Squarespace, Webflow, or something custom-built. It doesn’t touch or replace anything else on that page. A visitor works through 8 questions across two sections, The Home (loan type, home price, down payment, interest rate, loan length) and Your Finances (household income, monthly debts, credit score range), and gets a personalized readiness score back in about 20 seconds. No credit pull, no signup, no commitment to see it.
What comes back is a full readiness profile carrying your branding and contact details, and from there the borrower continues straight into your existing application, whichever one that is. There’s no website component, no content engine, no social media tool, it does one job and hands off to whatever handles the rest.
Works With Your Existing Application System
That’s Loanzify sitting right there in the list, LenderHomePage’s own POS product, alongside the other systems brokers already use.
Where LHP’s Own Bridge Tool Lives
Here’s the detail worth knowing before comparing prices. Loanzify POS, the part of LenderHomePage that actually does what MDE Pro does, isn’t included on the Starter or Growth tiers. It only shows up starting at Win, $289 a month, or the custom Enterprise plan above it. A broker on either of the two cheaper LHP plans has a website, blog content, and lead funnels, but not LHP’s own version of an application bridge.
If you’re on LHP’s Starter or Growth plan and want a branded pre-application step, you either upgrade to Win for Loanzify POS, or add something that works at your current tier. MDE Pro works the same way regardless of which LHP plan you’re on, or whether you use LHP at all.
Where MDE Pro Fits Into an LHP Stack
The bottom row works whether you’re on LHP Starter, Growth, Win, or not using LHP at all. It’s the one piece that doesn’t change price or availability based on someone else’s tier structure.
Feature for Feature
| Category | MDE Pro | LenderHomePage |
|---|---|---|
| What it is | A single embeddable readiness and pre-application tool | A full mortgage marketing platform: website, content, social, and a branded POS |
| Website included | No, works on any site you already have | Yes, at every tier |
| Application layer | Included at every tier, routes into any system | Loanzify POS, only on Win tier ($289/mo) or Enterprise |
| Content and blog | None | AI-generated blog and social posts, all tiers |
| Setup time | Minutes | Days, per LHP’s own onboarding claims |
| Monthly cost | From $29/mo (annual) or $39/mo (monthly) | $127 to $289/mo, plus a $199 to $399 onboarding fee |
| Data handling | Routes the borrower into your existing application (Floify, Arive, LendingPad, Loanzify, PreApp 1003, Encompass, Blend, or any URL), no server-side storage on MDE Pro’s end | Website leads and Loanzify POS data are captured and stored on LHP’s platform |
| Track record | New product | 18,000 loan officers, 4.9 stars across 305 reviews, SOC-2 certified |
| Best fit | Brokers with an existing site who want a faster path to application | Brokers who need a website, content, and marketing built and hosted for them |
Matching the Tool to the Job
- You don’t have a mortgage website yet, or yours needs replacing.
- You want blog content and social posts handled for you.
- You’re comfortable paying for the Win tier to get a branded application layer.
- You want one vendor managing your whole online presence.
- You already have a website, on LHP or anywhere else.
- You want a pre-application step without upgrading a plan.
- You already use Loanzify, Floify, Arive, LendingPad, Encompass, Blend, or PreApp 1003.
- You want it running in minutes, not days.
Turning MDE Pro On
MDE Pro is a single embed, similar to adding a YouTube video or a chat widget. There’s no LOS integration to configure and no plan to upgrade first.
data-broker-id=”your-broker-id”
data-application-url=”your-loan-application-link”>
</script>
Illustrative example. The exact snippet and available data attributes are provided during setup.
Typically about two minutes: paste the tag on a page and save.
WordPress, Wix, Squarespace, Webflow, or plain HTML, including an LHP-built site.
Nothing to update on your end. The embed pulls the current version automatically.
Already Built to Work Together
This isn’t a hypothetical pairing. MDE Pro’s own compatibility list names Loanzify directly, so a broker on LHP’s Win tier could run a visitor through MDE Pro’s readiness check and have them continue straight into the Loanzify POS application they’re already paying for. A broker on LHP’s cheaper Starter or Growth tier, without Loanzify POS, can still use MDE Pro to route borrowers into whatever application system they use instead.
Keep LenderHomePage for the website, blog, and social content. Add MDE Pro on top for the readiness check. If you’re on Win tier or above, point MDE Pro at your Loanzify POS application. If you’re on Starter or Growth, point it at whatever system you’re using instead, no plan upgrade required.
What You’d Actually Pay
| Plan | MDE Pro | LenderHomePage |
|---|---|---|
| Entry tier | $29/mo billed annually | Starter, $127/mo billed annually + $199 onboarding |
| Standard tier | $39/mo billed monthly | Growth, $199/mo billed annually + $299 onboarding |
| Tier with an application layer | Included at every tier | Win, $289/mo billed annually + $399 onboarding |
| Enterprise / custom | Not applicable, MDE Pro has one tier | Teams + Enterprise, custom quote |
Stacking the two together at LHP’s Win tier runs about $318 a month for a website, content, marketing, and a branded application layer, plus a readiness step in front of it. Staying on LHP’s cheaper Growth tier and adding MDE Pro runs about $228 to $238 a month total and still gets you a pre-application step, just routed into whichever system you use instead of Loanzify POS. See current MDE Pro pricing for the latest numbers on that side, and LenderHomePage’s own pricing page for theirs.
See the Readiness-to-Application Flow Yourself
Try the live MDE Pro demo and see exactly what a borrower fills out and where they land next.
Try the MDE Pro DemoThe right setup depends on which layer you’re missing, and whether you’re already paying for one you haven’t turned on yet.
